When it comes to SEO, online marketers need to stay informed, move quickly and work effectively. There is always new information on methods to increase rankings and prevent the loss of progress. The smallest change in the Google algorithm can change the way a website is ranked and these changes happen almost on a daily basis.
We will present descriptions of the major Google algorithm updates and understandable methods that should help you avoid getting hit with a penalty.
1. Google RankBrain
Released on October of 2015, Google introduced RankBrain, an advance learning machine made to help provide better results for search queries. Around 15% of all searches Google receives has never been seen before and it is RankBrain duty to formulate the best result for these searches.
It was stated by Google representative that it will impact a very large fraction of the search volumes it receives. This should not create much damage to the ranking pages since the artificial intelligence system is not made to regulate the results but it is more focused on better understanding the queries.
How to Avoid the Damage?
Since this system is made to better comprehend the user’s search queries and not to modify results, you probably haven’t had any negative effects done to your website. To stay on the safe side, you can:
- Create a better user experience,
- Create engaging content,
- Answeruser’s questions in your posts.
2. Google Penguin
The Penguin Update was released in April 2012. The purpose to this program was to detect the spam sites in order to take away their rankings and provide relevant results to users. Google went after websites with bought links and link networks made to boost their page in google rankings. This changed query results tremendously and caused many to modify their link profile by removing bad links and paid links.
How to Avoid Damage?
Considering that this is still a big factor in modern SEO, it is important to keep the following in mind when working on ranking a website.
- Stop guest posting unless it’s done naturally (don’t abuse it).
- Put more attention to Linking Domain Relevancy.
- Diversify the anchor texts.
- Build brand signals.
- No fake social signals.
- Get rid of bad links.
3. Google Panda
Google’s Panda algorithm is designed to stop sites with poor content from ranking in the search results. With the latest Panda Update version 4.2 released July 17th 2015, the algorithm is at its 28th update. The creation of this update was also aiming to prevent scrapers/copyright infringers from getting better rankings than the sites with original content.
How to Avoid Damage?
This is basically an algorithm revolving around your on-page SEO. The key practices to avoid a penalty from this Panda are:
- Create high value content,
- Do not steal content from other websites,
- Create natural content that users would enjoy,
- Avoid writing content based on Google bot preferences,
- Post new content regularly,
- Provide honest content,
- Avoid duplicate pages or content,
- Know your audience,
- Avoid spelling, stylistic or factual errors,
- Improve or remove bad content,
- Make your website faster.
4. Mobile Update AKA “Mobilegeddon”
On April 22, 2015, Google released the Mobile Update. The purpose is not only to bring forth relevant content but also websites that will provide a good mobile user experience. This is determined by analyzing how well the website’s performance function on mobile devices and it will dramatically influence the results of the searches.
An important factor to know about the Mobile Update is that it only has effect on the mobile searches and it only applies to individual pages and not the entire website.
How to Avoid Damage?
Since this update focus on performance, there are many subjects to take into account, especial in the web development area of the site.
- Quick loading speed.
- Responsive website.
- Provide good user experience.
- Readable content.
Algorithm updates can be quick, brutal and sometimes devastating. But at times it can be positive, rewarding and profitable. It is important to keep in mind that these constant updates always aim to improve user experience by directing them to website relevant to their queries. By providing a website users can enjoy and obtain what they seek, Google will always want to have it accessible to the masses.